Google will reveal its new music downloading service on November . Sixteen, according to multiple reports. Google e-mailed invites to an event called “These Go To Eleven”- a lionising of the film Spinal Tap and the personality who let out those words, Nigel Tufnel. There isn’t any word yet on what exactly Google will announce, but pros say it is going to be the launching of a music downloading and sharing service powered by Google+ and an HTML-5 music player. The Google Library, as sources say the service could be called, will permit users to attach thru their contacts and access a web database of music.

Not one of the major record corporations have in public told an association with Google at about that point, however. The launch event will happen at five p.m.

EST next Wed. . The event will be streamed on YouTube and web sites eg the Verge, who broke the tale, will be covering it live. Google has claimed the music service will feature a “twist.” Specialists haven’t yet determined what the twist might be, but many suggest users will be well placed to share music libraries for free using Google+.

Today, Universal Music Group acquired the rights to Citigroup’s hold on EMI, the prolific music publishers behind The Beatles, Coldplay and Katy Perry to name 1 or 2. The reorganization could impact what number of the major record labels are on board with Google Music before the launch the week after next. The 4 major labels-UMG, Warner Music Group, Sony Music Entertainment and EMI-were reduced to 3 labels after the UMG buyout of EMI. For music buyers, it implies less folk control more music, and the consequences of that is still to be seen. Google Music might be a reply to the wildly popular music streaming service, Spotify. The second is a free service that permits users, thru their Facebook accounts, to stream music from all 4 major record firms.

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