Carol Brodie with a resume of nearly eight years with Harry Wintson and consulting gigs with Faberge and Ivanka Trump, has earned the title of “Queen of Diamonds”

Brodie launched her own line of jewelry two years ago and she headed straight to HSN, the ultimate 24 hour shopping network. HSN’s customers snatched away the line up very quick. A pair of 8.75 Karat pave champagne diamond was sold out completely at 3:00 a.m. in the morning last month. She said that she now makes more jewelry in this new way than what she could have done in the orthodox way.
Home Shopping was once out of date, but now due to the involvement of high-end designers like Jonathan Adler and Badgley Miscka looking to diversify their outlets in order to achieve high profits, Home Shopping has jumped up back to where it was. The past recession may be the best thing that could have happened to the home shopping network because designers are looking for a platform to attract customers around the globe and also provide reasonable prices by avoiding the hikes in retail and departmental stores.
Brodie utilizes 10-Karat gold and champagne diamonds to white ones in her line of jewelry to keep the costs more affordable.
HSN’s Vice President Bill Brand insists that the network is not all about luxury and the network understands that consumers want access to great brands and at affordable prices.
By providing access to high end brands shopping network’s profits have boosted boasting a profit of $3 billion, which is a 2% increase from 2006.
Adding to the attraction the networks provide high-end designers to show their personal side. Brodie herself wishes that she would want to create a talk show like a ‘Jewelry Oprah’. Brand mentioned that she received calls from celebrities to join the party.
Home Shopping networks go high-end
Posted by sonia On July 29th, 2011 / No Comments