Finnish game developer Rovio Entertainment signed with Focus Multi-media for the exclusive distributing rights for the retail Computer versions of their extremely popular mobile “Angry Birds” series. Distributing rights were signed for the UK, Eire , S.
A. , Australia and New Zealand. Focus secured the rights to release “Angry Birds,” “Angry Birds Rio” and “Angry Birds Seasons.” “Boxed retail is an alternate way to reach more audience,” claimed Rovio’s Ville Heijari to UK trade paper MCV.
“Digital and mobile are still at the center of our business, but boxed retail is a good addition for taking the brand forward.” “Angry Birds” is available in the Mac App Store and as a digital download available for Windows. Rovio announced the other versions of the game would also be sent to retail outlets in time for Yuletide 2011, including “Angry Birds Seasons” and “Angry Birds Rio” in 2012. “Angry Birds is everywhere, successfully penetrating ever more deeply into the conventional on a regular basis,” claimed Focus Multimedia’s Craig Johnson. “We’re excited to be Rovio’s distributor.” 3 Helsinki College of Technology scholars, who started development on the first iPhone game in March 2009, set up the little company in 2003. “We were performing work for hire, so our technique was that it’ll take numerous titles before we could realistically make one hit,” expounded Mikael Hed, Managing Director of Rovio. “Many of the offers that we received were well thought out, and then we had this one screen-capture of this irritated bird personality just trudging around on the ground.” “Angry Birds” was No. One mobile download in Finland after 1st release in December 2009, then to number one in Great Britain after it was accepted to the Apple App Store. Angry Birds speedily became the number 1 iPhone game download in the US. On the power of the increasing sales, Rovio raised $42 million in Venture Capital Funding from Accel Partners, Atomico and Felicis Venture to develop further versions of the game.
