The dairy company Dannon Co., U.S. subsidiary of the French Danone agreed to pay $ 21 million for exaggerating the health claims of Activia yogurt and dairy drink DanActive.
In the advertisements of both products, the company claims that the beneficial bacteria in Activia yogurt helps relieve constipation and their drink DanActive (also known as the Actimel in the U.S. and Canada) enhances immunity.
But the Federal Trade Commission (FTC, in English) said there is no scientific statements substantiating the benefits that the brand advertised in their ads.
The FTC announced it had reached an agreement with the company prohibits him to assume certain properties of their products unless they are approved by the Food and Drug Administration (Food and Drug Administration, or FDA).
Advertising will be deleted indicating that these products help prevent colds and flu, or the contribution made in the regulation of the intestinal tract. So far, no scientific statements substantiating the benefits that the brand advertised in their ads.
This event, led by attorneys general of Oregon and Tennessee, represents the largest deal of protection to consumers with a food producer raised in several states.
